Integrity is the fundamental way we conduct ourselves and our business. We always do what we say we are going to do.
Service is what sets us apart from all other competitors. We will lead the industry for customer responsiveness, customer communication and customer support.
Accountability of not only our actions, but we are also accountable for how the Binford brand is viewed by our customers, our vendor partners, our co-workers and especially our competitors.
Challenge the process, the product, and our opinions. We never challenge the individual but challenge the problem or opportunity. We look forward to it and face every challenge head on.
Humble is how we behave, and humility is the foundation we build on. We always put our customer, our team, our family and our company before self interest.